VENMO

ACCOUNT PLANNER

TEAM: SALLY FINNIN (ART DIRECTOR), MAX LENZY (MEDIA PLANNER), ZACH KENNEDY (COPYWRITER), TRACY LANE (STRATEGIST)

Venmo is second nature to younger generations—but for seniors over 65, it’s uncharted (and often untrusted) territory. With $1.7 billion lost to scams last year, seniors are wary of online transactions, sticking to checks and cash. Our challenge? Rebuild trust and position Venmo as a secure, user-friendly tool to simplify payments while keeping them connected with loved ones.

As Account Manager, I led my team in developing a mock campaign tailored to seniors’ concerns. We crafted a strategy highlighting Venmo’s security features—double verification, fraud prevention, and purchase protection—while showcasing the ease and connection digital payments offer.

Through empathetic messaging and a comfort-driven tone, we positioned Venmo as the safe step forward for those transitioning from traditional banking—because security shouldn’t come at the cost of convenience.